Real Estate
Has Changed.

Has Your Business Model?

The real estate industry looks very different today than it did ten or twenty years ago.

Consumers have changed. Technology has changed. The market has changed. Agents are changing too.

Understanding these changes may help explain why more agents are rethinking how they build and operate their business.

A modern real estate agent on the move

What Has Changed?

Consumers Changed

Buyers and sellers are arriving more informed than ever before.

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Technology Changed

Today's agents have access to tools that didn't exist a decade ago.

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Marketing Changed

Consumers spend their time online. The attention has moved.

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The Market Changed

Fewer transactions. More competition. Longer selling cycles.

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Agents Changed

Today's agent isn't always full-time or office-based.

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Brokerage Models Changed

There is no longer one path. More options exist today.

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The Biggest Change
Isn't Technology

The biggest change is that consumers no longer need agents for information. Information is everywhere.

What consumers still need is:

  • Guidance
  • Strategy
  • Negotiation
  • Experience
  • Protection
  • Execution

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